Key Takeaways

Guess? ( GES ) shares slumped in early trading when the fashion clothing and accessories maker posted lower-than-expected guidance as it planned to shake up operations in China and North America.

The company anticipates full-year fiscal 2026 adjusted earnings per share (EPS) in the range of $1.32 to $1.76 and revenue higher by 3.9% to 6.2%. Analysts surveyed by Visible Alpha were looking for adjusted EPS of $1.97 and revenue up 8.3%.

CEO Carlos Alberini explained that Guess? will be focusing "on increasing direct-to-consumer sales productivity globally and improving profitability through business and portfolio optimization." To do that, it will end its direct operations in Greater China, which will instead be "directly developed and managed by a local, highly experienced partner."

In addition, Alberini said that in North America the company will "streamline our Guess full price store portfolio by exiting non-strategic, unprofitable locations, and to reduce costs by consolidating some of our infrastructure supporting this business."

Q4 Results Top Estimates

The news offset strong fourth-quarter fiscal 2025 results. Adjusted EPS came in at $1.48 and revenue rose 5% to $932.3 million. Both exceeded Visible Alpha forecasts.

Guess? also announced the appointment of Alberto Toni as CFO.

Shares of Guess? had already lost nearly 30% of their value this year entering Friday and were down a further 3% soon before the opening bell.

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