Trump’s son endorses Ether as Trump family crypto project moves ETH

On Monday, Donald Trump’s son, Eric Trump, appeared to endorse the world’s second-largest cryptocurrency, Ether, on social media: “In my opinion, it’s a great time to add $ETH,” he wrote.

On the same day, the Trump family crypto venture, World Liberty Financial, transferred more than $307 million in crypto to Coinbase Prime, including $212.6 million in ETH (Ether).

In the immediate aftermath of the post, Ether's price jumped to $2,900, while also being propped up by President Donald Trump’s decision to halt tariffs on Mexico and Canada. World Liberty Financial denied any dubious activity: “To be clear, we are not selling tokens — we are simply reallocating assets for ordinary business purposes,” the Trump-linked crypto project said .

Eric Trump maintains a financial stake in World Liberty Financial, and also holds Ether, Bitcoin, Solana, Sui, and other cryptocurrencies.

His social media post quickly engendered discussion in the crypto community, particularly among Bitcoin advocates who questioned Ether’s market prospects relative to Bitcoin. Pierre Rochard, Vice President of Research at Bitcoin mining company Riot Platforms, dismissed the endorsement, writing, “Adding ETH to my list of things not to buy.” Others on social media castigated Eric Trump for not including his wallet address or Etherscan link detailing his own Ether transaction history.

The price of Ether is currently trading near $2,825, according to CoinGecko .

Despite the Trump family's involvement, some analysts view Ether's recent market action as a bullish signal, though they urge caution. "Yesterday’s 34% drop in Ether was quickly bought up, which typically indicates a growing presence of buyers in the market,” Arthur Azizov told TheStreet Crypto. “When we see such a strong recovery, it often suggests that the price is likely to move upward."

However, Azizov told TheStreet Crypto that Ether's price could fall again before potentially continuing upward. “Yesterday’s move, which ended at $2,125, has formed another liquidity shelf in the $2,112-$2,094 range, which means that the price could revisit the $2,000 level in the near future,” he said.

Escalating trade tensions between China and the U.S. have also impacted crypto markets in the last 24 hours. “Ether [has] fallen under its 200-day moving average and enter[ed] the consolidation area from August to October last year,” said Alex Kuptsikevich, FxPro chief market analyst. “We often view Ether as the ‘canary’ of the crypto market, and it’s not feeling great.”