Trump and Melania Memecoins Spark a Crypto Gold Rush and Security Fears
President Donald Trump launches his own cryptocurrency, TRUMP, on January 18. What began as speculation over a hacked social media account turned into a verified announcement of a memecoin tied to Trump’s name and political brand. To add to the hype, Bitcoin reached an all time high over the weekend too.
Within hours, TRUMP skyrocketed in value, climbing from pennies to over $50, with a market cap over $10 billion. The coin now ranks among the world’s top 20 digital assets, attracting both investors and critics. Trump’s business arm holds 80% of the tokens, set to release gradually during his presidency.
The launch was supported by many of his followers as a free-market celebration but has also ignited concerns about centralization and security.
Adding to the chaos over the weekend, Melania Trump unveiled her own memecoin, MELANIA, briefly causing TRUMP’s value to plummet.
As Trump prepares to take office, his pledge to position the US as a global crypto leader is already creating waves. But with regulators circling and the risk of hacks looming, this crypto gamble could prove risky.
Crypto Industry is Concerned for Future Data Breaches and Rugpulls
With billions at stake, speculators and experts warn the coin could become a prime target for cybercriminals.
For Resonance Security there are already weaknesses to be identified and strengthened in some of our most important infrastructure. It is wrong to assume that these systems are robost without having the mechanisms in place to fully realize the threats. Having the right protections and understanding where those vulnerabities are is crucial for all companies working with cryptocurrencies.
One thing for sure is that leading cybersecurity firms in the Web3 space like Chainalysis, OpenZeppelin, Resonance and Fireblocks need to be firing on all cylinders as they help new companies, brands and individuals to navigate these uncharted waters.
For the majority of new memecoins, it would be prudent to note the low liquidity of the token, indicating it may be difficult for a whale to cash out. However, TRUMP has had over $55 billion in volume over the past 24 hours, so liquidity is not a big issue.
Will the US Lead the Adoption of Crypto in 2025?
According to Reuters the US could issue a "flurry of executive orders and directives within the first twenty days of the presidency." With this recent move Trump has demonstrated his commitment to those who believe that memecoins are a critical way to onboard new users and to reward communities. Trump's team are kick starting their vision for the cryptocurrency industry early by pushing TRUMP and MELANIE out to the public.
However, the concentration of ownership for this memecoin has raised eyebrows and causes for concern as it could make the token vulnerable to manipulation. Education around the importance of understanding cybersecurity, volatility and the way in which bad actors behave will be key as we move into an unpredictable period.
Bitcoin , the world's largest cryptocurrency, hit a new record all time high yesterday at $109,000 and is today $108,108 at time of publication.